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Corporate Finance

Enterprise Objective

  • The Business groups need to know in advance that a customer will renew a product or not.

  • Accordingly, they need to take required actions to retain customers and prevent revenue loss.

Challenges

  • Complex Time-Consuming manual solutions

  • Difficult to extract values out of legacy warehouses

  • Finance teams unable to take timely actions

  • Inability to scale out use cases and generate timely insights

  • Difficult to keep customers loyal

Solution

  • Sparkflows Self-Service Platform allowed fast development of machine learning models to predict the potential customers likely churn in the next few months.

  • The Solution provided necessary insights to the Business groups about potential revenue loss across different Geo, Sales Org, Customer Groups and Product Groups.

  • New Analytics Use cases became possible.

Benefits
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  • Opportunity to save $5m revenue across different customer groups and product categories.

  • Behavioural and financial profile analysis and suitable Customer Segmentation allowed for better marketing campaigning.

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