Marketing and Sales Analytics
Big Data is the most effective strategy for marketing and sales since the Internet entered the buisness world around two decades ago.But the REAL challenge is to understand its actual functioning.
Organizations are day to day challenged with huge amounts of data, organizational hurdles, frequently fluctuating customer behavior, and immense competition. New technologies and newly emerging channels and platforms have been responsible for a tough environment. Simultaneously, the importance of data and digital technologies has shown a clear cut path into customer needs and behaviors.